We Accelerate Innovative & Ambitious Food & Drink Brands

What we do



As the UK’s leading independent accelerator for ambitious food and drink brands, since April 2015 we have helped nineteen companies secure in excess of £3 million of investment. Our programme is designed to nurture talented entrepreneurs to deliver the best results for their businesses.

Do you have what it takes to join our portfolio? Find out more about our market leading programme here.

Trading Support

Through our Discovery Shop on Ocado we source innovative new products and support their listing with the UK’s leading on-line supermarket. We have currently supported more than 100 exciting brands on their first steps to scaling with a national retailer, with a rolling programme for new candidates. If you'd like to be considered for this unique opportunity click here.  

Consumer Insights

You've less than a moment to sell your product, online or in-store. How do you know that you've got your branding and merchandising fully optimised? With access to over 30,000 UK Shopper nationwide, Grocery Accelerator can help inform you how hundreds of consumers may respond to your product. We're able to affordably test retail price point, on - pack messaging and portion size. 

How we do it


We work with a range of SEIS / EIS funds, family offices and private investors who are interested in backing exciting new brands. If you are an investor who would like to discuss our approach and how you could be involved, please contact us!


Our approach is all about acting as a springboard for fresh new talent, providing guidance on how to enter the market and scale, as well as supporting introductions to distribution channels. If you are a buyer or distributor looking for innovative new products we’d be pleased to hear from you - contact us


We believe our experience as entrepreneurs and the network of associate partners we work with makes us unique. Our board has over 75 years combined experience in the industry and £50m+ in exit value generated, so we know about the challenging journey a new brand takes.

Grocery Accelerator Ltd, Company number 08831331. Registered office: Sustainable Bankside 105 Sumner St, London SE1 9HZ - 020 7294 7692 - Website by Liam Morgan