We accelerate new Food and Drink brands with cash and coaching.

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What you'll get...



Our accelerator programme is designed to support promising young brands with high-growth potential. With funding being a key barrier to progress, our fund partners will typically invest up to £60k for 10 - 15% equity under SEIS. Programme fees of £15,000 will be charged against this investment to cover the twelve months of intensive support.




Successful applicants will participate in an intensive programme that kicks-off with a two-day business boot camp in London. You will be assigned an experienced FMCG mentor who will work with you throughout the programme, calling upon our specialist industry partners to provide expert guidance where necessary.




Opening doors and knowing who to speak to is key to any business success. Winners making it onto the programme will have access to an extensive network of industry experts and trade contacts and first call on a place in our Discovery Shop on Ocado.  Our black book of tried and trusted partners across all sectors can help you grow affordably and accelerate your business into a market-leading position.


How it works...

The programme


The programme will run for an initial twelve months with a combination of workshops, 1:1 mentoring and sessions with industry experts across multiple disciplines. After an initial evaluation the appropriate support will be provided to prepare you for growth investment, giving you the best chance of long-term success.


The team


The programme is led by a founding team with more than 50 years combined experience in building some of the UK’s leading retail brands in food and drink. Partners include successful entrepreneurs as well as specialists in disciplines such as branding, packaging design, food technology, IP, legal and finance.


Getting started

getting started

Are you ready to build a great brand? Read our FAQ to determine whether this programme is for you. If so, complete our application form and we will be in touch.  Shortlisted candidates will be invited to a selection event (date tbc) and those selected will start later that month.

Apply Now


Clara Vaisse
Clara VaisseSibberi Ltd
"Launching your own business means that you bump into a new question every 15 minutes - the Grocery Accelerator team has all the answers! They have been a real catalyst for Sibberi’s growth. We were really impressed by how hands on the team is."
Anna & Eve
Anna & EveArctic Power Ltd
“The people behind Grocery Accelerator are enthusiastic professionals who have your back throughout every step of the entrepreneurial journey.”
Nick Brake
Nick BrakeRutland Charcuterie Co. Ltd
“Being involved with the Grocery Accelerator is an amazing experience. Being a Grocery Accelerator winner however takes it all to another level – it will undoubtedly be the most important factor in the success of our business.”
Hilary Marsh
Hilary MarshGenius Drinks Ltd
“It’s wonderful suddenly having a team of experienced, intelligent, passionate people who are totally on your side.”
James Dawson
James Dawsont plus drinks Ltd
"Grocery Accelerator has been instrumental in helping us understand the FMCG market and enable us to accelerate our growth in a way we simply couldn't have done alone."
Davina Steel
Davina SteelMannaVida Ltd
"From workshops to mentoring... even holding our hands in crucial meetings... Grocery Accelerator has already taught us more than we could have imagined."
Angus Oliphant
Angus OliphantMiniscoff (Food for Children)
"A great looking glass into the food & drink industry - the challenges, the pitfalls and the possibilities too..."
Morag Pavich
Morag PavichMo's Cookie Dough
"I learned more in three days than I have in a year running my business. Within 1 week of attending, I had secured a meeting with a Waitrose buyer – something which I had not imagined possible before..."

Location: 263-269 City Road, London EC1V 1JX

Contact Us

Tel: 020 7294 7692

Grocery Accelerator Ltd, Company number 08831331. Registered office: Unit 11, Hove Business Centre, Fonthill Road, Hove BN3 6HA - Website by Liam Morgan