We Accelerate Innovative & Ambitious Food & Drink Brands

What we do



As the UK’s leading independent accelerator for ambitious food and drink brands, since April 2015 we have helped nineteen companies secure in excess of £3 million of investment. Our programme is designed to nurture talented entrepreneurs to deliver the best results for their businesses.

Do you have what it takes to join our portfolio? Find out more about our market leading programme here.

Trading Support

Through our Discovery Shop on Ocado we source innovative new products and support their listing with the UK’s leading on-line supermarket. We have currently supported more than 50 exciting brands on their first steps to scaling with a national retailer, with a rolling programme for new candidates. If you'd like to be considered for this unique opportunity click here.  

Consumer Insights

You've less than a moment to sell your product, online or in-store. How do you know that you've got your branding and merchandising fully optimised? With access to over 30,000 UK Shopper nationwide, Grocery Accelerator can help inform you how hundreds of consumers may respond to your product. We're able to affordably test retail price point, on - pack messaging and portion size. 

How we do it


We work with a range of SEIS / EIS funds, family offices and private investors who are interested in backing exciting new brands. If you are an investor who would like to discuss our approach and how you could be involved, please contact us!


Our approach is all about acting as a springboard for fresh new talent, providing guidance on how to enter the market and scale, as well as supporting introductions to distribution channels. If you are a buyer or distributor looking for innovative new products we’d be pleased to hear from you - contact us


We believe our experience as entrepreneurs and the network of associate partners we work with makes us unique. Our board has over 75 years combined experience building successful brands in the industry, so we know about the challenging journey a new brand takes.


Anna & Eve
Anna & EveArctic Power Ltd
“The people behind Grocery Accelerator are enthusiastic professionals who have your back throughout every step of the entrepreneurial journey.”
Nick Brake
Nick BrakeRutland Charcuterie Co. Ltd
“Being involved with the Grocery Accelerator is an amazing experience. Being a Grocery Accelerator winner however takes it all to another level – it will undoubtedly be the most important factor in the success of our business.”
Hilary Marsh
Hilary MarshGenius Drinks Ltd
“It’s wonderful suddenly having a team of experienced, intelligent, passionate people who are totally on your side.”
James Dawson
James Dawsont plus drinks Ltd
"Grocery Accelerator has been instrumental in helping us understand the FMCG market and enable us to accelerate our growth in a way we simply couldn't have done alone."
Davina Steel
Davina SteelMannaVida Ltd
"From workshops to mentoring... even holding our hands in crucial meetings... Grocery Accelerator has already taught us more than we could have imagined."

Contact Us

Tel: 020 7294 7692

Grocery Accelerator Ltd, Company number 08831331. Registered office: Unit 11, Hove Business Centre, Fonthill Road, Hove BN3 6HA - Website by Liam Morgan