What you'll get...
Our accelerator programme is designed to support promising young brands with high-growth potential. With funding being a key barrier to progress, our fund partners will typically invest up to £60k for 10 - 15% equity under SEIS. Programme fees of £15,000 will be charged against this investment to cover the twelve months of intensive support.
Successful applicants will participate in an intensive programme that kicks-off with a two-day business boot camp in London. You will be assigned an experienced FMCG mentor who will work with you throughout the programme, calling upon our specialist industry partners to provide expert guidance where necessary.
Opening doors and knowing who to speak to is key to any business success. Winners making it onto the programme will have access to an extensive network of industry experts and trade contacts and first call on a place in our Discovery Shop on Ocado. Our black book of tried and trusted partners across all sectors can help you grow affordably and accelerate your business into a market-leading position.
How it works...
The programme will run for an initial twelve months with a combination of workshops, 1:1 mentoring and sessions with industry experts across multiple disciplines. After an initial evaluation the appropriate support will be provided to prepare you for growth investment, giving you the best chance of long-term success.
The programme is led by a founding team with more than 50 years combined experience in building some of the UK’s leading retail brands in food and drink. Partners include successful entrepreneurs as well as specialists in disciplines such as branding, packaging design, food technology, IP, legal and finance.
Are you ready to build a great brand? Read our FAQ to determine whether this programme is for you. If so, complete our application form and we will be in touch. Shortlisted candidates will be invited to a selection event (date tbc) and those selected will start later that month.