We Accelerate Innovative & Ambitious Food & Drink Brands

What we do



As the UK’s leading accelerator for ambitious food and drink brands, to date over £2 million has been invested in thirteen companies since April 2015. Our programme is designed to nurture talented entrepreneurs to deliver the best results for their businesses.

Do you have what it takes to join our portfolio? Find out more about our market leading programme here


Trading Support

Through our Discovery Shop on Ocado we source innovative new products and support their listing with the UK’s leading on-line supermarket. We provide a single point of contact service to this and other retailers, allowing you to focus on building your business.

Consumer Insights

Knowing what your messaging on-pack should be, or the price point consumers are willing to pay, is a tricky game to play and often results in expensive mistakes. Through our unique partnership with Vypr we can help you to make the right choices.

How we do it…


We work with a range of SEIS / EIS funds, family offices and private investors who are interested in backing exciting new brands. If you are an investor who would like to discuss our approach and how you could be involved, please contact us!


Our approach is all about acting as a springboard for fresh new talent, providing guidance on how to enter the market and scale, as well as supporting introductions to distribution channels. If you are a buyer or distributor looking for innovative new products we’d be pleased to hear from you - contact us


We believe our experience as entrepreneurs and the network of associate partners we work with makes us unique. Our board has over 75 years combined experience building successful brands in the industry, so we know about the challenging journey a new brand takes.

Apply Now


Anna & Eve
Anna & EveArctic Power Ltd
“The people behind Grocery Accelerator are enthusiastic professionals who have your back throughout every step of the entrepreneurial journey.”
Nick Brake
Nick BrakeRutland Charcuterie Co. Ltd
“Being involved with the Grocery Accelerator is an amazing experience. Being a Grocery Accelerator winner however takes it all to another level – it will undoubtedly be the most important factor in the success of our business.”
Hilary Marsh
Hilary MarshGenius Drinks Ltd
“It’s wonderful suddenly having a team of experienced, intelligent, passionate people who are totally on your side.”
James Dawson
James Dawsont plus drinks Ltd
"Grocery Accelerator has been instrumental in helping us understand the FMCG market and enable us to accelerate our growth in a way we simply couldn't have done alone."
Davina Steel
Davina SteelMannaVida Ltd
"From workshops to mentoring... even holding our hands in crucial meetings... Grocery Accelerator has already taught us more than we could have imagined."

Location: Sustainable Bridges, 29 Shand Street, London, SE1 2ES

Contact Us

Tel: 020 7294 7692

Grocery Accelerator Ltd, Company number 08831331. Registered office: Unit 11, Hove Business Centre, Fonthill Road, Hove BN3 6HA - Website by Liam Morgan