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Articles and Insights from the GA Team and Network

Discover Something New: Fail Fast Affordably

Discover Something New: Fail Fast Affordably

Grocery Accelerator ‘Discover Something New’ events are for ambitious food and drink brands to network and learn together. There is no sales pitching, it’s simply a meet-up for good people with good ideas from the food and drink world.

‘Discover Something New’ September theme was Fail Fast Affordably! Our aim was to show food and drink entrepreneurs that launching a new brand or range of products doesn’t need to be fraught uncertainties and incredibly expensive. With new technology, you can see how new ideas in consumer research and testing can help avoid expensive research, pricing, design and packaging mistakes.

“Failure is simply the opportunity to begin again, this time more intelligently” – Henry Ford

We combined three new tech intelligence to analyse case studies of our portfolio brands to demonstrate how new methods of product and brand development can be implemented rapidly and affordably.

The UK’s leading product intelligence and performance system, Vypr provides a low-cost platform that enables you to decipher what is truly driving purchase behaviour in store. We heard from Best-in-Bag’s Eduard about their unique product ranking tool a live database constantly tracking the whole portfolio of UK food and drink FMCG products and Digimock’s specialist packaging prototyping to test, adapt and succeed affordably.

We discussed how this new technology combined can help food entrepreneurs lower the uncertainties and costs associated with launching a food or drink product. Through gaining real feedback from potential consumers on their packaging and the price of their product and how their product ranked compared to competitors on nutritionals.

Thank you to everyone who attended and we look forward to hopefully hosting you again soon!

The next GA event is Discover Something New: Understanding Category Management. Follow us on twitter or our Eventbrite page for updates on future GA events.

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Grocery Accelerator Ltd, Company number 08831331. Registered office: Sustainable Bankside 105 Sumner St, London SE1 9HZ - 020 7294 7692 - Website by Liam Morgan