The latest news from Grocery Accelerator

Grocery Accelerator Ltd announces that John Stapleton has joined the board as an investing director

Grocery Accelerator Ltd announces that John Stapleton has joined the board as an investing director

John Stapleton joins Grocery Accelerator Ltd.

Grocery Accelerator Ltd announces that John Stapleton has joined the board as an investing director.

The former co-founder of New Covent Garden Soup Company and Little Dish will play a key role in supporting the strategic direction of the UK’s first business accelerator for food and drink and the company’s portfolio of invested businesses.

Paddy Willis, co-founder of Grocery Accelerator, welcomed Stapleton’s appointment, saying “John brings great complimentary strengths to our team and together we look forward to delivering new opportunities for innovative UK companies to succeed and scale.”

Stapleton agrees that this is a great time to be joining the business: “I’ve been impressed with what the guys have achieved over the past three years since launching Grocery Accelerator and see a bright future for how we can collectively make it simpler for brands to scale-up and meet their full potential. We will be working to broaden investment support as well as delivering innovative new ways for young brands to trade, building on the success of the Discovery Shop launched with Ocado in November last year.”

About Grocery Accelerator Ltd:

Founded in 2014, the company is the UK’s first business accelerator for FMCG food and drink brands, combining investment from third parties with industry expertise and business coaching. Thirteen companies have so far been beneficiaries of the programme and have received over £2 million between them in seed and follow-on funding.

In November 2016 the company launched “Discovery Shop, powered by Grocery Accelerator” with Ocado, sourcing innovation for the retailer from its portfolio of invested brands as well as other promising small suppliers. Discovery Shop currently carries 40 brands and will be expanding its range during 2018.

The company’s founding directors are Paddy Willis, Rob Ward and Simon Lacey. With John Stapleton’s arrival the collective value of exits achieved by the directors for food and drink brands exceeds £50 million.


About John Stapleton:

John Stapleton is the “Authentic Entrepreneur” with 30 years’ experience in pioneering new FMCG categories and establishing and growing successful consumer-led businesses in both the UK and the USA. John now actively manages an investor/Non-Executive Director portfolio contributing value-added business growth advice, guidance and mentoring to business owners.

Contact: Rob Ward


T: 07773 777097

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Anna & Eve
Anna & EveArctic Power Ltd
“The people behind Grocery Accelerator are enthusiastic professionals who have your back throughout every step of the entrepreneurial journey.”
Nick Brake
Nick BrakeRutland Charcuterie Co. Ltd
“Being involved with the Grocery Accelerator is an amazing experience. Being a Grocery Accelerator winner however takes it all to another level – it will undoubtedly be the most important factor in the success of our business.”
Hilary Marsh
Hilary MarshGenius Drinks Ltd
“It’s wonderful suddenly having a team of experienced, intelligent, passionate people who are totally on your side.”
James Dawson
James Dawsont plus drinks Ltd
"Grocery Accelerator has been instrumental in helping us understand the FMCG market and enable us to accelerate our growth in a way we simply couldn't have done alone."
Davina Steel
Davina SteelMannaVida Ltd
"From workshops to mentoring... even holding our hands in crucial meetings... Grocery Accelerator has already taught us more than we could have imagined."

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Tel: 020 7294 7692

Grocery Accelerator Ltd, Company number 08831331. Registered office: Unit 11, Hove Business Centre, Fonthill Road, Hove BN3 6HA - Website by Liam Morgan