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The latest news from Grocery Accelerator

Love Your Gut Week

Love Your Gut Week

To celebrate Love Your Gut Week, 17th – 23rd September 2018, we shared exciting healthy food and drink products by entrepreneurs every day whose products aid their consumers gut health, over out Instagram and Twitter feeds. The purpose of this was to highlight the amazing and inspiring brands we work with and what new food and drink products are about that can support consumers gut health, it also boosted our reach on social media. Check out the products highlighted and some of our social insight results.

#LoveYourGutWeek Day One! Equinox Kombucha raw, unpasteurised & organic kombucha tea, Made in Yorkshire and oh so tasty.

#LoveYourGutWeek Day Two! Quoats UK British quinoa, oat and flax instant porridge pots. For a healthy quick breakfast which is high in fibre and perfect way to start the day.

#LoveYourGutWeek Day Three! Drink Baotic a BAOBAB superfruit drink, high in fibre and a great dairy-free alternative probiotic drink which is fab for your gut health. Check out their website for more details.

#LoveYourGutWeek Day Four! Eat Troo amazingly tasty granola. They are packed full of prebiotics, making them perfect for your gut health and they come in a plastic-free biodegradable pouch.

#LoveYourGutWeek Day Five! Arctic Power Berries 100% pure & natural BERRY POWDERS to boost your wellbeing! Rich in vitamins, antioxidants, nutrients and fibre making them perfect for your gut health, add them to smoothies, porridge, bircher, yogurt and even cheesecake, recipes on their website.

#LoveYourGutWeek Day Six! Hunter Gather UK Extra Virgin Avocado Oil is a great source of healthy fats which helps to heal the intestinal wall. Check out their blog post on gut health here.

#LoveYourGutWeek Day Seven! Lost Coast Food Co Sparkling Apple Cider Vinegar Juice, a great source of good bacteria and comes in three luscious flavours with a hint of sweetness to compliment the Apple Cider Vinegar. Our favourite is the mango turmeric and ginger.

 

 

 

By participating in this social media event on twitter we gained 7,630 organic impressions, over the course of the event, which is double any previous week of 2018. Twitter also saw an increase in likes, retweets, link clicks and a slight increase in followers, and on Instagram, we had increased likes and followers.

Interested in learning more about the gut health check out The Gut Stuff and Kara Landau from Uplift Food.

If you’re interested in how you can use hashtags in your marketing planning take a look at this article by Mention.

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Testimonials:

Anna & Eve
Anna & EveArctic Power Ltd
“The people behind Grocery Accelerator are enthusiastic professionals who have your back throughout every step of the entrepreneurial journey.”
Nick Brake
Nick BrakeRutland Charcuterie Co. Ltd
“Being involved with the Grocery Accelerator is an amazing experience. Being a Grocery Accelerator winner however takes it all to another level – it will undoubtedly be the most important factor in the success of our business.”
Hilary Marsh
Hilary MarshGenius Drinks Ltd
“It’s wonderful suddenly having a team of experienced, intelligent, passionate people who are totally on your side.”
James Dawson
James Dawsont plus drinks Ltd
"Grocery Accelerator has been instrumental in helping us understand the FMCG market and enable us to accelerate our growth in a way we simply couldn't have done alone."
Davina Steel
Davina SteelMannaVida Ltd
"From workshops to mentoring... even holding our hands in crucial meetings... Grocery Accelerator has already taught us more than we could have imagined."



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Grocery Accelerator Ltd, Company number 08831331. Registered office: Unit 11, Hove Business Centre, Fonthill Road, Hove BN3 6HA - Website by Liam Morgan