Last month we partnered up with MINTEL to host a unique opportunity for young brands to participate in a start-up round table event at their London HQ. The event allowed for an open forum to connect Mintel analysts with some of the most exciting food and drink start-ups.
Mintel Chairman John Weeks kicked off this day of inspiration and innovation, and brands discovered ‘Purchase Intelligence’ Mintel’s latest tool to understand purchase intent.
- Using packaging to engage with consumers
- Food science focus
- Plant-based nutrition
- Emerging flavor trends
- Consumer perceptions of “Better For You” food and drink
- Engaging with different demographic audiences
- The changing world of grocery retailing
- The rise of the foodie
Foodie founders then went on to quiz MINTEL analysts on the food and drinks industry to help shape the evolution of their businesses. Founders left the half day event buzzing with insights and enthusiasm for where to take the brand next
43% of young adults tend to trust smaller brands more than big corporations. When you launch a food brand, make sure you have these 3 attributes nailed first: tasty, exciting and good value. Then you can push your health & other values
Check out our upcoming events here: eventbrite.co.uk/o/grocery-accelerator
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