Our Programme

Our Accelerator Programme consists of all the essentials an exciting and ambitious business needs to thrive in the tough world of the FMCG food & drink market.  We are with you for the life-time of your business, be that helping you through tough times and challenging you to achieve your true potential.  Winning a place on the programme is competitive.  We are only looking for innovative products created by passionate people with ambition to thrive.
We are with you on this journey as partners. To cover the initial 12 month Accelerator Programme each of the winning businesses pay a modest sign-up fee from the investment received and an on-going monthly fee that covers trading and marketing support for a businesses life-time of support.

These are the steps successful applicants go through to be part of this incredible, life changing experience.

The 9-step journey to accelerating your business.

Step 1: Apply to the Programme

Following completion of the on-line application, promising applicants will be shortlisted for the places on our programme.

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Step 2: Congratulations!

Congratulations - You’re one of up to a dozen winning finalists selected to join the pre-programme bootcamp!

Once we are confident you will make maximum benefit from the investment you will be put forward for one of a small number of winning places.

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Step 3: Learning Programme

Combining a mix of on-line resources as well as 1:1 and group based workshops to research, define and develop existing and new product opportunities, the programme includes advise on; market definition, branding, marketing, sales pitching and a wealth of skills development.

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Step 4: Mentorship

Your personal Mentor will provide support, introduce you to relevant partners and challenge you to achieve your full potential.

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Step 5: Advisory Board

Each quarter you will meet with the directors of Grocery Accelerator to review progress and focus on the big challenges and opportunities that your business is facing.

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Step 6: Support Network

There is no need for your journey as an entrepreneur to be a lonely one. 

Joining the “GA Family” means you have a ready support network of other founders who are happy to share their experience and contacts. You will have opportunities through events to network as well as on-line resources to share knowledge.

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Step 7: New Business Opportunities

'Pitch Perfect’ workshop - coaching on how to win new business, including introductions to help you access new markets.

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Step 8: Funding for Future Growth

Pitching your business to investors. Winning the right investment for your future.

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Step 9: Accelerate!

Time to accelerate. Armed with new knowledge, funding and a winning product range.

At this point… You're ready to grow rapidly!

Apply Now

Location: Sustainable Bridges, 29 Shand Street, London, SE1 2ES



Contact Us

Tel: 020 7294 7692

Grocery Accelerator Ltd, Company number 08831331. Registered office: Unit 11, Hove Business Centre, Fonthill Road, Hove BN3 6HA - Website by Liam Morgan