-

Articles and Insights from the GA Team and Network

The Biggest Challenge for Ambitious Food and Drink Brands is Winning New Business

The Biggest Challenge for Ambitious Food and Drink Brands is Winning New Business

With so much information at your fingertips it’s hard to cut through the noise and get the information that you really need. In 2019 it will be more important than ever to know what your consumers want and if your product really meets their needs. But with fluctuating trends how can you track what your customers want quickly and affordably?

Thanks to Vypr, the data needed to support a case to win business and meet your consumers’ needs is now available at an affordable level.

The consumer research tool Vypr is a fast and affordable solution to gain insights into what customers think of your brands’ message, packaging and price. We believe Vypr is now an essential ingredient for all food and drink brands looking to optimise their potential.

“…Vypr helped us easily understand what on-pack wording resonated best with our consumers. We were able to glean within 24 hours what health messages and descriptions worked best with our target market. Not only did it help us solidify our packaging design but gave us invaluable insight into our consumer.” – Lauren Gray, Billy Franks a British Beef & Turkey Jerky

How does Vypr work?

Over 15,000 UK consumers answer questions about your brand via a mobile phone app.

We set these questions to assess what words best describe your brand OR what packaging design has the greatest impact on consumers OR the optimum retail price (RRP) for your product.

Once 500 shoppers have responded we’ll interpret these results and deliver a report of your results filtered by gender, age, location, supermarket preference and lifestyle choices.

Billy Frank’s are not alone in using the Vypr system. Grocery Accelerator has helped over 250 other ambitious food & drink brands understand their products and consumers.

Grocery Accelerator January deal on Vypr:

Normal cost for the one set of 500 Shopper responses is £350+vat, today it’s £250 +vat. (saving £100)

If you go for 1,500 Shopper responses (which is three set of different question of 500 shoppers) that normally costs £750 +vat, today it’s £495 +vat. (Saving £255)

Reserve your choice today for the 1,500 option, and we will had and extra 500 shoppers responses.

Guarantee

This system comes with a satisfaction guarantee. If you are not completely satisfied that your shopper insights are commercially useful to you, there is a full refund.

PS. You can redeem the shopper insight reports any time over the next three months.

This is only available TODAY, reserve your place choosing either 500 of 1,500 Shopper responses: Email Hello@GroceryAccelerator.co.uk

Leave a reply

Grocery Accelerator Ltd, Company number 08831331. Registered office: Sustainable Bankside 105 Sumner St, London SE1 9HZ - 020 7294 7692 - Website by Liam Morgan