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Win a place with initial Start-up funding and expertise to raise future investment – Funding Launch Pad Programme opens to find investment in four food & drink brands

Win a place with initial Start-up funding and expertise to raise future investment – Funding Launch Pad Programme opens to find investment in four food & drink brands

Welcome to – Funding Launch Pad Programme:

Does this sound like you…? You’re an ambitious entrepreneurs who want to win an investment hot seat with the UK’s leading business accelerator for Food & Drink brands AND the UK’s first dedicated SEIS fund for this sector?

What’s it all about?

You’ll compete for just four places on a programme that secures you:

– A seed injection of £15,000 by 20th November 2017 from the Epicure SEIS Fund and the opportunity to join a team of experts to help you win further equity investment before the 5th April 2018

– A place on a proven programme where you will be able to work with Grocery Accelerator (GA) as an invested business, with our interests aligned to your long-term success.

Selection Criteria:

– You must have pre-approval for SEIS investment from HMRC,

– You must be available to interview during the week of 6th November

– You must have a simple plan showing how your business will scale and which explains why your product is special

– You must be looking to secure in excess of £50,000 equity funding by 5th April 2018

How to apply:

– Click the following link and answer a series of simple questions. Applications close at midnight on Sunday the 5th November.

– If you are successful in making the shortlist for interview you will be advised by midday 7th November.

– Due Diligence will commence on all businesses selected for a final interview in week commencing 13th November (this means we need to check that you’re not a criminal and that sort of thing…)

– The final winners, after successfully passing due diligence process, will result in funds being invested on or before 20th November.

What’s the deal?

– Four businesses will be eligible for an initial equity injection of £15,000 each from the Epicure SEIS Fund; valuations will be case-by-case and offers made post-interview

– This is a “pump-prime” injection to act as a springboard to further funding before the 5th April 2018

– The winning founders will join a comprehensive programme of coaching to prepare them for follow-on funding during Q1’2018 and prepare for scaling-up

– The winning brands will be fast-tracked for selection into Ocado’s Discovery Shop, powered by Grocery Accelerator (subject to BRC or SALSA accreditation)

What does it cost?

– Our Investment Funding partners will deduct its standard 10% fee at source, but the normal £1,500 (plus VAT) legal transaction fees will be deferred until the business has secured a minimum total investment of £50,000

– Once the business has secured a minimum total of £50,000 investment in the future, ideally by March 2018, GA will acquire 5% of the company at founder share value, meaning the founders enjoy a lifetime of commitment and support from the Accelerator team

– GA will charge £5,000 plus VAT for the support programme that is designed to ensure you can scale rapidly and secure future funding in the future, payable upon initial funding

– Subject to successfully being funded by a minimum of £50,000 by 5th April 2018, GA will then levy a recurring monthly support fee of £900 (plus VAT), which covers our ground-breaking Advisory Board system, with food business Entrepreneurs and experts that can help you navigate through the complex path of business growth; market research in consumer acceptance for your products, brand review and recommendations for how to scale; comprehensive marketing support; how win listings with your trading channels; complete support for operations; financial management and control – designed around how an investor expects you to present your financial information.

Sounds exciting?

We hope so! Since April 2015 GA has helped the thirteen businesses in our existing portfolio to secure in excess of £2m in equity funding and has supported their growth and development across the retail spectrum. You could be a part of this journey!

Please take a few minutes to complete the application form if you would like to be considered. Closing date is midnight this Sunday 5th November!

Are you ready to Apply?

Please click HERE

Still need more information?

There is an FAQ sheet attached HERE: GAL 4 – FAQs V1

Any urgent questions 24/7 please leave a message at this Tel number:


We look forward to hearing from you

Thank you, from Team GA


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Anna & Eve
Anna & EveArctic Power Ltd
“The people behind Grocery Accelerator are enthusiastic professionals who have your back throughout every step of the entrepreneurial journey.”
Nick Brake
Nick BrakeRutland Charcuterie Co. Ltd
“Being involved with the Grocery Accelerator is an amazing experience. Being a Grocery Accelerator winner however takes it all to another level – it will undoubtedly be the most important factor in the success of our business.”
Hilary Marsh
Hilary MarshGenius Drinks Ltd
“It’s wonderful suddenly having a team of experienced, intelligent, passionate people who are totally on your side.”
James Dawson
James Dawsont plus drinks Ltd
"Grocery Accelerator has been instrumental in helping us understand the FMCG market and enable us to accelerate our growth in a way we simply couldn't have done alone."
Davina Steel
Davina SteelMannaVida Ltd
"From workshops to mentoring... even holding our hands in crucial meetings... Grocery Accelerator has already taught us more than we could have imagined."

Contact Us

Tel: 020 7294 7692

Grocery Accelerator Ltd, Company number 08831331. Registered office: Unit 11, Hove Business Centre, Fonthill Road, Hove BN3 6HA - Website by Liam Morgan