Media Coverage

  • Sainsbury's launches programme for black-led start up businesses

    The Big 4 grocer partnered with Foundervine and Mission Ventures to deliver the project that will offer £1,000,000 to support businesses transitioning to supermarket shelves.

  • Startup Insane Grain to challenge Nik Naks with non-HFSS Knobbly Sticks

    Healthier snacking challenger Insane Grain is launching a non-HFSS contender to Nik-Naks. The snacks were a result of one years development and promised to deliver on both texture and taste.

  • Times letters: Growing alarm over the U-turn on obesity

    Sir, As forward-thinking food innovation businesses and investors, we recognise the importance of affordable healthy food and are deeply concerned by the government’s U-turn on child health.

  • HFSS restrictions delay: challenger brands write to PM in protest

    Dozens of “healthier” food brands and investors have written to PM Boris Johnson, accusing him of “pulling the rug” under their development of healthier food products after the government’s backtrack on plans for a clampdown on HFSS promotions.

  • Going bananas for health: healthier snacking category report 2022

    Indeed, the online crowd has proven lucrative for many snacking startups and SMEs. Others, meanwhile, have accepted the support of specialist investment vehicles such as the Good Food Fund.

    Launched by Mission Ventures in 2020, it supports challengers tackling childhood obesity. Along with providing funding, the programme helps smaller brands refine their recipes, scale up manufacturing and manage costs.

  • Batch Ventures takes minority stake in non-HFSS cookie start-up Snackzilla

    Snackzilla is the third brand to bag investment from Warburtons’ joint venture with grocery accelerator Mission Ventures, with Batch Ventures already taking minority stakes in The Artful Baker and Insane Grain in 2021.

  • CoffeeBud: The freshest espresso – your way

    The proprietary technology of UK start-up Barista Verde allows consumers to enjoy a cup of coffee, brewed from green beans, in minutes and at the push of a button.

  • Meet the 7 brands promising to disrupt the healthy snacking space

    A business accelerator fund has handpicked a group of start-ups it believes can help tackle the UK’s obesity problem

  • Good Food Fund opens for second batch

    Better-for-you food and drink brands can apply for a share in the £1.8 million business accelerator programme

  • Mission Ventures opens up Good Fund Fund to wider category of brands

    The £1.8m fund, which is backed by Big Society Capital and Guy’s and St Thomas’ Charity, selected seven challenger brands to take part initially in June. The aim of the venture was to help tackle childhood obesity.

  • Sugar reformulation: The taste conundrum

    The food industry is under pressure to reformulate products with less sugar. The UK has a voluntary target for manufacturers to meet a 20% cut in sugar by 2020. This is unlikely to be met with campaigners are increasingly demanding that mandatory sugar reformulation targets are set.

  • Batch Ventures fund attracts more than 80 applicants in a month

    Dozens of businesses have sought funding from a joint venture set up last month to support bakery innovation. Warburtons has partnered with independent business accelerator Mission Ventures to back businesses producing innovative bakery products.

  • Pioneers of the new world: Your winners

    After a wave of nominations from our readers, we have selected over 80 European founders and companies shaping the post-pandemic world.

    - Out of hundreds of nominations, Mission Ventures feature as number 5 of the Health list for the Good Food Fund.

  • John Stapleton | Investor entrepreneur

    With the entrepreneurial spirit of a small business owner and the risk-taking mindset of an investor, John Stapleton sheds light on the ‘new normal’ in the food and drink space against the backdrop of Covid-19

  • Warburtons partners with Mission Ventures to support next generation of baking businesses

    Batch Ventures will look for brands in the baking space, with baking to be interpreted in the “widest possible sense”

  • Warburtons forms venture to back baking start-ups

    Warburtons, the UK bread major, has teamed up with the accelerator Mission Ventures to invest in start-ups offering “bakery-led brands”.

  • Mission Ventures and Warburtons launch joint venture for SMEs

    The business accelerator has joined forces with the bakery brand to provide opportunities for growth for bakery-focused start-ups.

  • Warburtons supports start-ups with new fund

    Warburtons has teamed up small and medium-sizes enterprise (SME) accelerator Mission Ventures to launch a new joint venture to support bakery start-ups.

  • UK’s Mission Ventures and Warburtons launch Batch Ventures to support bakery businesses

    Batch Ventures combines equity funding with hands-on advice from the business accelerator and the UK bakery giant.

  • Warburtons launches venture fund to invest in bakery businesses

    Warburtons has partnered with independent business accelerator Mission Ventures to back businesses producing innovative bakery products.

  • What investor John Stapleton looks for in businesses

    Starting with New Covent Garden Soup, John has since built several consumer-led businesses around the globe, including Little Dish. We’re excited to announce that he will be one of The Pitch 2020 judges.

  • Good Food Fund: The nourishing seven

    The founders of the seven brands backed by social impact investors on making nutritious snacks for school kids and the challenges ahead.

  • Paddy Willis | Mission Ventures

    The chief executive and co-founder of Mission Ventures on the social impact of the Good Food Fund and M&A tactic for challenger food and drink brands.

  • Accelerator Mission Ventures launches initiative to fight obesity

    UK-based independent accelerator operator Mission Ventures has linked up with investment groups and a charity to launch a challenger brand initiative intended to help tackle childhood obesity.

  • Mission Ventures seeks challenger brands to fight childhood obesity

    It has called for businesses to apply from 30 March for a cut of a £1.5m ‘Good Food Fund’, which will provide them with the support and finances to bring healthier options to market. It has partnered with Big Society Capital and Guy’s & St Thomas’ Charity for the initiative.

  • Childhood obesity: a charity enlists business to defuse ‘time bomb’ of type 2 diabetes

    Environment blamed for poorest five-year olds being more likely to be overweight than the richest. GSTT is working on a prototype investment fund that supports brands offering affordable and healthy products, with the aim of launching a multimillion-pound fund later this year.

  • Coronavirus and Brexit ‘biggest challenges’ facing food sector: Mission Ventures founder Paddy Willis

    Coronavirus and Brexit are today’s biggest challenges for food makers, while online shopping continues to open the door for disruptive brands in grocery, Mission Ventures co-founder Paddy Willis tells Food Navigator.