Are you ready to build a great brand?

Meet the Grocery Accelerator Team.

The programme is led by a team with more than 50 years combined experience in building some of the UK’s leading retail brands in food and drink.


Paddy Willis from the Grocery Accelerator

Paddy Willis

Paddy was co-founder of Plum Baby, the world’s first premium baby food in the ambient sector.


Simon from the Grocery Accelerator

Simon Lacey

Simon is the founder of - Idea To Shelf Ltd, a business specialising in helping high potential SME food & drinks businesses with unique ideas to bring product to market, offering tailored flexible and personal support.


Rob from the Grocery Accelerator

Rob Ward

Rob built one of the largest fruit businesses in the UK, supplying national supermarkets such as M&S, Tesco, Asda and Waitrose.



Paddy Willis from the Grocery Accelerator

John Stapleton

Our non-executive Director, John Stapleton is an entrepreneur, business thought leader, CEO and Board Director. He has set up three successful consumer branded businesses and has over 25 years’ experience in creating and building brands in the FMCG sector in both the UK and the USA.


Joanna Walker from the Grocery Accelerator

Joanna Walker

Jo has extensive experience within blue-chip UK retailers as buyer, strategist and new product developer. Part of the Irish Bord Bia coaching team, she brings a wealth of SME experience to our trading team.

Sandra Boualleg

Sandra Boualleg

With a career that spans consumer goods and on-line gaming, Sandra has a strong operations background that makes her the perfect person to keep the wheels turning on our programmes.

Paddy Willis from the Grocery Accelerator

Vicky Westbrook

Following a blue-chip career at Unilever, Vicky was latterly FD of Metcalfe’s Popcorn, seeing it through to a successful exit. She works with a number of SMEs and is our Finance guru.

Contact Us

Tel: 020 7294 7692

Grocery Accelerator Ltd, Company number 08831331. Registered office: Unit 11, Hove Business Centre, Fonthill Road, Hove BN3 6HA - Website by Liam Morgan