Are you ready to build a great brand?

Meet the Grocery Accelerator Team.

The programme is led by a team with more than 50 years combined experience in building some of the UK’s leading retail brands in food and drink.


Paddy Willis from the Grocery Accelerator

Paddy Willis

Paddy was co-founder of Plum Baby, the world’s first premium baby food in the ambient sector.


Simon from the Grocery Accelerator

Simon Lacey

Simon is the founder of
Idea To Shelf Ltd, a consultancy specialising in helping SME food & drinks businesses with great ideas to grow and prosper.


Rob from the Grocery Accelerator

Rob Ward

Rob built one of the largest fruit businesses in the UK, supplying national supermarkets such as M&S, Tesco, Asda and Waitrose.



Paddy Willis from the Grocery Accelerator

Andrew King

A classically trained FMCG specialist who has recent general management experience with PepsiCo, PJ Smoothies, Funkin, PHR Media, SUSO and Moma Foods.


Paddy Willis from the Grocery Accelerator

John Stapleton

John Stapleton is an entrepreneur, business thought leader, CEO and Board Director. He has set up three successful consumer branded businesses and has over 25 years’ experience in creating and building brands in the FMCG sector in both the UK and the USA.


Emma MacDonald

Emma Macdonald

‘I could sell that’, recalled Emma Macdonald after tasting a relish that Emma’s mother has just made in her kitchen.

And she does...


Paddy Willis from the Grocery Accelerator

Simon Taylor

Simon is an Independent Investor, Non-Exec Director and Consultant to new entrepreneurs, especially in the food sector. A Finance Director by trade, Simon has 15 years Food and Drink experience from his time at Heinz; one of the pre-eminent global food businesses.


Location: 263-269 City Road, London EC1V 1JX

Contact Us

Tel: 020 7294 7692

Grocery Accelerator Ltd, Company number 08831331. Registered office: Unit 11, Hove Business Centre, Fonthill Road, Hove BN3 6HA - Website by Liam Morgan